About Us

Representing the Underrepresented

Mission Statement

Our mission is simple: put athletes first. We want the athletes we work with to feel supported and valued as people, not just as statistics or follower counts. Everything we do centers around building genuine connections between athletes and local businesses

Our Vision

We imagine an environment where collegiate athletes have someone in their corner not just for deals but for guidance, partnership, and long-term growth. We want every athlete, regardless of the attention their sport receives, to feel represented, respected, and rewarded.

  • Co-Founder

    Former NIL Agency Intern specializing in athlete representation, business outreach, contract communication, and branding guidance.

  • Co-Founder

    Former NIL Agency Intern with experience representing high-level high school athletes, athlete-brand strategy, and partnership development.

  • Head of Outreach

    Well-connected in the local sports and business community, skilled at building relationships and creating opportunities for athletes through meaningful partnerships.

Past Experience

Before starting Shell Sports Management, we gained experience working at an NIL agency representing mid-major Division I athletes. There we learned the day-to-day operations of athlete representation. We reached out to businesses through both cold calls and emails, built relationships with athletes across multiple sports, worked through contract details, and learned how to pitch and explain NIL opportunities in ways that made sense for both the athlete and the business. This background taught us the importance of clear communication, professionalism, and trust.