Maryland Terrapins
IG Followers
Engagement
Shell Sports Management is a student-run NIL marketing agency connecting Maryland athletes with brands through authentic, meaningful partnerships. We put athletes first, always.
Service · Heart · Empower · Lead · Legacy
Shell Sports Management partners directly with established athlete agencies to extend local, on-the-ground NIL support to their clients at Maryland.
We pair Maryland athletes with brands that match their personality, values, and story — creating authentic connections that benefit athletes, businesses, and the College Park community.
Shell Sports Management helped identify and secure Maryland men's basketball talent for NIL FanBox's University of Maryland campaign, working alongside Maryland Sports Properties. The activation brought together athletes across multiple Maryland sports through officially licensed fan boxes, content, and autograph experiences.
Shell Sports partnered with KoaSports to host an elite youth baseball clinic. Maryland Terrapins athletes led drills, signed autographs, and connected with the next generation of players — demonstrating how NIL partnerships can create authentic community impact.
Real content from our athletes and partners — authentic NIL campaigns that connect brands with audiences in meaningful ways.
Whether you're an elite athlete ready to monetize your name, or a local business looking to connect authentically with top Maryland talent — we want to hear from you.
We build real relationships. Every inquiry gets a personal response within 48 hours.
Shell Sports Management is built on relationships. What began with a focus on overlooked and underrepresented sports has grown into a student-run NIL marketing agency working across Maryland athletics, including basketball, baseball, lacrosse, and more. We create meaningful opportunities by connecting athletes with brands through high-touch, relationship-driven representation and local execution.
Our mission is simple: put athletes first. We want the athletes we work with to feel supported and valued as people, not just as statistics or follower counts. Everything we do centers around building genuine connections between athletes and local businesses.
We imagine an environment where collegiate athletes have someone in their corner — not just for deals but for guidance, partnership, and long-term growth. We want every athlete, regardless of the attention their sport receives, to feel represented, respected, and rewarded.
Before starting Shell Sports Management, Tyler and Jake gained experience working at Slice Sports Management, an NIL agency representing mid-major Division I athletes. There they learned the day-to-day operations of athlete representation — conducting cold outreach, building athlete relationships, working through contract details, and learning how to pitch NIL opportunities in ways that made sense for both athletes and businesses. This background taught them the importance of clear communication, professionalism, and trust.
